Flat facia anamorphic content for Avantec Aircon at ACREX 2026

Summary

Avantec Aircon, an Indian maker of air handling units (AHUs), exhibited at ACREX India 2026 in Mumbai. We produced flat facia anamorphic content for its LED wall: a 3D film in which an Avantec AHU appears to float out of the screen, opens up to show its parts, and is shown at work in hospitals, malls, warehouses, data centres and factories.

We handled the whole pipeline, from 3D assets and motion design to LED-calibrated output and playback set-up at the show.

The brief: show the machines and the scale of the work

About Avantec Aircon

Avantec was founded in 2023 to make customised air handling solutions for demanding commercial and industrial sites. Its core team has 30+ years of collective AHU manufacturing experience, and the company set out as a specialist rather than a generalist.

The range covers comfort and clean room applications, industrial ventilation and energy recovery. Its AHUs are built to AHRI 1350 standards with CL1 leakage class ratings, AMCA certified fans and EN 1822 / ISO 16890 / UL certified filters.

About ACREX India 2026

ACREX India is the annual exhibition of the HVAC, refrigeration and intelligent building industry, organised by ISHRAE. The 2026 edition was its 25th year, held at the Bombay Exhibition Centre, Mumbai, from 12 to 14 March 2026 across Halls 2, 3 and 6. The theme was ‘Unlocking Business Potential: Enhancing Opportunities, Accelerating Growth, Building a Better World’.

It is a busy show in a growing market: the Indian HVAC market is projected to grow from $11.8 billion in 2024 to $29.4 billion by 2030, a CAGR of 16.3%.

The challenge

Avantec wanted to show its HVAC machines and the scale of its project work across India’s most demanding sectors. Static visuals and a standard video loop would blend into the rest of the hall. The content needed to stop visitors before they reached the booth counter.

What we built

Flat facia anamorphic content is 3D animation calibrated for a flat LED display, so objects appear to extend beyond the screen or float in the air. It is the same technique used in the well-known 3D billboards in Seoul and Tokyo.

The Avantec film ran as a complete story in four parts.

Hero product visual

A photorealistic Avantec AHU, rendered in full 3D, appears to float out of the LED wall and hover in front of visitors.

Exploded view

The coils, fans, dampers and filters of an Avantec AHU separate in slow motion to show the engineering inside, communicating build quality without any text.

Sector showcase

A rotating sequence shows Avantec AHUs installed in its core sectors, each rendered with photorealistic lighting and context:

• Hospitals: operating rooms, ICUs and patient wards that need precise climate control
• Retail malls: consistent comfort across high-footfall spaces
• Warehouses: ventilation and climate control for storage and fulfilment centres
• Data centres: precision cooling for server rooms
• Factories: process cooling, ventilation and worker comfort
• Others: airports, educational institutions, hotels and pharmaceutical facilities

Brand loop

A looping brand film brings together the product, the installation settings and the brand identity, designed to run all day and look fresh to each new visitor who stops.

How we produced it

• Photorealistic product and environment renders calibrated for LED output
• Depth-layered animation built for the flat facia anamorphic effect
• Content mastered to the LED panel’s resolution, pitch and brightness
• Booth story structure and content sequencing

How it worked on the day

Visitors decide whether to visit a booth within 3 seconds of passing it. On the Avantec wall, a 3D AHU appeared to hover in mid-air, which made people stop before they had worked out what they were looking at.

Once they stopped, the loop gave them a reason to stay: product, technical detail, sector showcase and brand, in order. We configured playback at the show so the content performed as designed.

Results

• Avantec’s AHUs were shown at a scale and in detail that a physical display or banner could not offer.
• Visitors who watched the full loop came away knowing what Avantec makes, who it makes it for and why it matters.

Frequently asked questions

What is flat facia anamorphic content?

3D objects and animation calibrated for a flat LED display, so they appear to come out of the screen or float in front of it.

What did Metaverse911 deliver for Avantec?

The full pipeline: 3D assets, motion design, LED-calibrated output and playback configuration at ACREX 2026.

Can we use anamorphic content on our own booth?

Yes. The content is made for your LED wall’s size and specification. Talk to our team about your next show.

What was shown in Avantec's anamorphic film at ACREX India 2026?

Avantec's anamorphic film at ACREX India 2026 ran as a complete story in four parts. A photorealistic Avantec air handling unit appeared to float out of the LED wall, then an exploded view separated its coils, fans, dampers and filters in slow motion. A sector showcase showed AHUs in hospitals, malls, warehouses, data centres and factories, and a looping brand film tied the product, settings and brand together.

Why did Avantec use anamorphic content instead of a standard video loop at ACREX 2026?

Avantec wanted to show its HVAC machines and the scale of its project work across demanding sectors, and static visuals or a standard video loop would have blended into the rest of the hall at ACREX 2026. The content had to stop visitors before they reached the booth counter. On the Avantec wall, a 3D AHU appeared to hover in mid-air, which made people stop, and the loop then gave them reasons to stay.