The challenge in this industry
Chillers and HVAC units are large, heavy machines, and most of what makes them work is hidden inside the casing. A client cannot see the cooling coils, compressors or fan mechanisms in a brochure, and your sales team cannot bring a unit to every meeting.
Clients also want to know how the unit will look in their own facility before they buy.
How we help
We give HVAC and chiller manufacturers four ways to show their products: AR that brings the machine into the client's actual space, product demos with a 3D printed miniature, VR demos when there is no physical product, and a standardised sales demo app.
Bring the machine into the client's actual space
With augmented reality on a tablet or phone, a life-size HVAC unit appears in the client's own facility.
What your client experiences:
- A life-size machine in their actual space, so they see exactly how it looks on site
- A working animation of the machine as it functions
- A 360° walkthrough: they walk around the virtual machine naturally
- Feature callouts that show the key selling points on screen during the demo
- An optional guided voiceover that explains the machine's features
An interactive tabletop model
The same AR model also works on a table, at an exhibition or in a meeting room. An internal X-ray view on an iPad shows what sits inside the unit.
- 360° machine view: walk around the model and explore it from every side
- Key USPs and specs appear as interactive callouts
- See inside the cooling coils, compressors and fan mechanisms
Product demos without a physical product
In virtual reality, the client stands next to a life-size machine in a fully immersive environment, with complete presence and scale and no physical unit needed.
- Explore the internal structure and see how the machine works in detail
- Natural walkthrough: move around the machine, look up and explore at their own pace
- Cast the headset to a large TV, so your sales team sees exactly what the client sees
A standardised sales demo app
A digital machine demo tool for tablets and desktops gives your sales team one consistent way to present the full HVAC product range.
Projects and solutions for HVAC and chiller manufacturers
Projects
Edgetech at ACREX 2026
Edgetech needed to explain complex HVAC products at ACREX 2026, India's most important HVAC show. We combined a 3D printed AHU model, an AR product demo, a touch-screen kiosk and 3D animation into one interactive booth.
Solutions used: AR, 3D print, touch-screen kiosk, 3D animation. Read the case study.
Avantec at ACREX 2026
At ACREX India 2026, South Asia's largest HVAC trade show, the biggest brands compete for attention. We created flat-facia anamorphic content for Avantec Aircon's LED wall to draw visitors to the booth.
Solutions used: anamorphic LED, 3D film. Read the case study.
Solutions that fit
Product visualisation in AR
Scan a QR code or marker with a phone or tablet and your product appears in the real room at actual size. Your sales team carries the full product range in their pocket, at the booth, in the dealer showroom or at the customer's plant.
- 1:1 scale products placed on the floor or table
- Feature hotspots, animations and spec sheets
- Works on any modern phone or tablet
Anamorphic 4D content for LED walls
Anamorphic content makes your product look like it is coming out of the screen. On a corner (L-shape) or curved LED wall, visitors see a 3D illusion without glasses. It is the fastest way to get people to stop at your booth and film it on their phones.
- Flat, L-shape (90°), inward L and curved LED wall formats
- Built from your CAD files, product photos and brand story
- Typical film length 30–90 seconds, looped for the show
- Content sized to the exact LED wall at your venue
3D product configurators
A touch-screen or tablet app where buyers choose the model, options and add-ons, watch key parts animate, and leave their details in the same app. Your booth becomes a lead-capture point, and your sales team gets a tool they can use after the show.
- Choose variants, options and configurations in real time
- Animations of key parts and how the machine works
- Lead form built in, with data you own
- Runs on touch screens, tablets, web and LED walls
Frequently asked questions
How does AR help HVAC and chiller manufacturers in sales meetings?
AR on a tablet or phone lets HVAC and chiller manufacturers place a life-size unit in the client's own facility, so the client sees exactly how it looks on site. The demo includes a working animation, a 360-degree walkthrough, feature callouts showing key selling points and an optional guided voiceover explaining the machine's features.
Can buyers see inside a chiller during an AR demo?
Buyers can see inside a chiller using the interactive tabletop AR model, which works on a table at an exhibition or in a meeting room. An internal X-ray view on an iPad shows the cooling coils, compressors and fan mechanisms. Key USPs and specifications appear as interactive callouts, and the model can be explored from every side.
How do VR demos work for HVAC units when no physical product is available?
In a VR demo, the client stands next to a life-size HVAC machine in a fully immersive environment, with no physical unit needed. They can explore the internal structure, move around the machine and look up at their own pace. The headset can be cast to a large TV, so the sales team sees exactly what the client sees.
What did Metaverse911 build for Edgetech and Avantec at ACREX 2026?
At ACREX 2026, Metaverse911 combined a 3D printed AHU model, an AR product demo, a touch-screen kiosk and 3D animation into one interactive booth for Edgetech, to explain its complex HVAC products. For Avantec Aircon, Metaverse911 created flat-facia anamorphic content for its LED wall to draw visitors to the booth.
What is a standardised sales demo app for HVAC manufacturers?
A standardised sales demo app is a digital machine demo tool for tablets and desktops that gives an HVAC manufacturer's sales team one consistent way to present the full product range. Because chillers and HVAC units are too large to bring to every meeting, the app lets the team show the whole range digitally in the same way each time.
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