A 3D interactive product website for Bliss Europe

Summary

Bliss Europe B.V. is a Dutch manufacturer of pressure vessels, heat exchangers and process equipment for the oil & gas, petrochemical and power sectors. We designed and built a 3D interactive product website where buyers can rotate, zoom and configure each product in their browser.

Buyers in 7+ European countries can now evaluate and shortlist Bliss Europe products without a physical visit, and the sales team spends less time on back-and-forth.

The brief: help engineers understand complex equipment online

Bliss Europe sells to engineers and procurement managers who need to understand complex equipment before making multi-million-euro decisions. The old website showed flat product images, with no way to explore configurations, dimensions or details. A PDF catalogue was not enough.

The problems were clear:

• Buyers could not see product scale, internals or configuration options online.
• Engineers needed lengthy back-and-forth to understand specifications.
• The sales team was losing leads to competitors with better digital product experiences.
• Showroom visits were impractical for international buyers across 7+ countries.

“Our buyers needed to understand the equipment before they could trust it. A static website just wasn’t cutting it anymore.”

What we built

We designed and built an interactive 3D product website with three main parts.

3D product viewer

Buyers can rotate, zoom and look at every angle of Bliss Europe’s pressure vessels and heat exchangers in full 3D, directly in the browser, with no plugin.

Product configurator

Engineers choose variants, materials and specifications in real time and see each change on the 3D model straight away.

A digital showroom open 24/7

International buyers can browse the full Bliss Europe catalogue from any device, at any time, without a visit or a scheduled sales call.

How it works for buyers

An engineer opens the website, picks a product and explores it in 3D. They set the variant, material and specification they need and see the result on the model. They can evaluate and shortlist products on their own before speaking to sales.

Results

• Buyers spend significantly longer exploring products online than they did with static images.
• The configurator removed the lengthy back-and-forth that slowed the sales cycle.
• The sales team spends less time answering specification questions and more time closing deals.
• Buyers in 7+ European countries can evaluate products without a physical visit, opening up international leads.

Frequently asked questions

Do buyers need to install anything to use the 3D viewer?

No. The 3D viewer runs directly in the browser with no plugin.

What can engineers change in the configurator?

Product variants, materials and specifications, with each change shown on the 3D model in real time.

Can we build a 3D product website for our range?

Yes. Talk to our team about the products you want buyers to explore online.

What does Bliss Europe make and who are its buyers?

Bliss Europe B.V. is a Dutch manufacturer of pressure vessels, heat exchangers and process equipment for the oil and gas, petrochemical and power sectors. Its buyers are engineers and procurement managers who need to understand complex equipment before making multi-million-euro decisions, which is why Metaverse911 built it a 3D interactive product website.

What results did the 3D product website deliver for Bliss Europe?

After Metaverse911 built its 3D product website, Bliss Europe's buyers spent significantly longer exploring products online than with static images. The configurator removed the lengthy back-and-forth that slowed the sales cycle, the sales team spent less time on specification questions, and buyers in 7+ European countries could evaluate products without a physical visit, opening up international leads.