Monotech Engineers at IMTOS 2025: a hologram CEO, 3D machines and an anamorphic LED screen

Summary

Monotech Engineers asked us to equip its booth at IMTOS 2025, the 10th India Machine Tools Show, at Yashobhoomi Convention Centre, New Delhi. We built three things: a HoloBox with a life-size welcome from CEO Mr Pallav Aggarwal, a touch panel showing the full machine range in 3D, and anamorphic 3D content on a P2 LED screen at the front of the booth.

The brief

The show

IMTOS is a biennial trade show for machine tools, automation and engineering machinery, organised by K and D Communication Limited. The 10th edition brought together 500+ exhibitors from 14+ countries and over 50,000 trade visitors, with buyers from automotive, aerospace, defence, manufacturing and infrastructure. With that many stands, a booth has to catch visitors before they reach it.

The client

Established in 1991, Monotech Engineers makes sheet metal machinery and has installations in 45+ countries. Its range includes hydraulic press brakes, shearing machines, plate rolling machines, EOT cranes and special purpose machines, used in automotive, defence, railways and heavy engineering.

Three objectives

Monotech's leadership set three goals for the show:

• A strong leadership presence: Mr Aggarwal wanted to welcome every visitor and explain Monotech's vision across all 4 days, without being tied to the booth every hour.
• Product education: the machines are large and complex, and the full range could never be brought to the show floor.
• Visual impact from the main aisle, to pull visitors in from a distance.

What we built

HoloBox: a life-size welcome from the CEO

We installed a HoloBox, a transparent holographic display, in a prominent spot inside the booth. A pre-recorded message from Mr Aggarwal played continuously as a photorealistic, life-size hologram, visible without special glasses.

Touch panel: the full machine range in 3D

An interactive touch panel held high-fidelity 3D models of Monotech's complete machine range. Visitors could rotate each model, zoom into internal components, see how the machine works and read the technical specifications at their own pace.

Anamorphic 3D content on a P2 LED screen

We created custom anamorphic content for a P2 LED screen on the front fascia of the booth. Using forced perspective, machinery and branded visuals appeared to break out of the screen in 3D, visible from the main aisle.

How it worked on the day

Each piece handled one stage of the visitor's path through the booth:

• Attraction: the anamorphic LED content drew people in from the aisle before they reached the booth.
• Connection: the HoloBox gave every visitor a personal message from the CEO, across all 4 days.
• Education: the 3D touch panel let visitors explore complex machines on their own.

Results

The booth covered all three objectives at IMTOS 2025. The CEO greeted visitors for the full 4 days without being at the booth, the whole machine range was on show without shipping a single machine, and the booth had a clear visual hook on a floor of 500+ exhibitors.