
Summary
Edgetech makes air handling units (AHUs) for commercial, industrial and institutional buildings across India. At ACREX India 2026 it was the event’s Next Gen Air Solutions Partner.
For its booth we built four connected experiences: a 3D printed miniature of the AHU, an AR layer that shows what is inside it, a touch-screen product kiosk and a looping 3D animated film. Over the three days, visitors came back to the booth several times.
The brief: explain a large, technical product in a few minutes
About Edgetech
Edgetech focuses on energy efficiency, indoor air quality and custom-engineered HVAC systems. As Next Gen Air Solutions Partner at ACREX 2026, it was expected to set a benchmark for how HVAC products are presented.

About ACREX India 2026
ACREX India, organised by ISHRAE, is the flagship event of the HVAC, refrigeration and building services industry. The 2026 edition, its 25th, filled Halls 2, 3 and 6 at the Bombay Exhibition Centre, Mumbai, for three days, with engineers, consultants and business leaders from 40+ countries.
The challenge
AHUs are large, technical products, and bringing a full-size unit to a booth is impractical. Printed datasheets and static visuals do little in a hall of hundreds of exhibitors. The real problem was understanding, not just visibility.
“How do you convey the internal engineering, product variants, installation logic, and performance specifications of an AHU to a visitor who has three minutes at your booth, and ten other booths to visit?”

What we built
Four experiences, each with a specific job in the visitor journey.
A 3D printed miniature of the AHU
A precisely scaled miniature of Edgetech’s AHU gave visitors something physical to see, pick up and look at closely. In a hall full of flat screens and printed panels, it was the reason visitors stopped.
AR on the 3D model
Visitors pointed a device at the printed model to open an AR layer showing internal components, airflow paths and system details. They could see inside the machine without opening it.

A touch-screen product kiosk
The kiosk let visitors browse Edgetech’s range by specification, variant, use case and application at their own pace, without waiting for a salesperson. Procurement and technical visitors found it especially useful.
A 3D animated film
A looping 3D animation showed the AHU’s installation scenarios, internal mechanics and performance advantages. Even visitors who walked past without stopping got Edgetech’s core story in under 30 seconds.
How it worked on the day
The four elements worked as one layered journey, so the booth served every type of visitor, from the casual passer-by to the curious engineer and the procurement decision-maker:
- The film ran all the time, telling passers-by what Edgetech builds and why it matters.
- The 3D printed model drew people in to the booth.
- The AR layer gave curious visitors the deeper technical story on demand.
- The kiosk let technical evaluators research products on their own, while the sales team focused on qualified conversations.
Results
- Three days of engagement at ACREX 2026, with visitors returning to the booth multiple times.
- In a hall of hundreds of exhibitors, Edgetech’s booth was one visitors came back to and talked about.
- A large AHU was explained in full without bringing one to the show.
Frequently asked questions
How did Edgetech use AR at ACREX 2026?
The AR layer sat on a 3D printed scale model of Edgetech’s AHU. Visitors pointed a device at the model to see internal components, airflow paths and system specifications.
Why use a touch kiosk on an exhibition booth?
It lets technical and procurement visitors explore specifications, variants, use cases and applications independently, so the sales team can spend its time on qualified leads.
Which industries benefit most from this kind of booth?
Those with large or technical products that are hard to transport or demonstrate, including HVAC, manufacturing, real estate, defence, automotive, industrial equipment and infrastructure.
Can Metaverse911 build a booth like this for us?
Yes. We design and run AR product demos, touch kiosks, 3D animated films, scale models and holographic displays, and have delivered 35+ exhibition activations. Talk to our team about your next show.
Why did Edgetech use a 3D printed AHU model at ACREX 2026?
Edgetech could not bring a full-size air handling unit to ACREX India 2026, so Metaverse911 built a precisely scaled 3D printed miniature of its AHU. The model gave visitors something physical to see, pick up and look at closely, and in a hall full of flat screens and printed panels it was the reason visitors stopped. It also carried the AR layer that showed internal components and airflow paths.
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