AR, VR and 3D sales demos for pharma manufacturers

The challenge in this industry

Pharma and medical equipment is complex, and much of how it works is hidden inside. Your sales team cannot bring every machine to every hospital or plant, and a brochure does not show how the equipment will look in the client's space or which options suit them.

Buyers want to compare models, variants and options before they commit, and each salesperson tends to explain them in their own way.

How we help

We give pharma manufacturers four ways to show their products without a physical unit: AR that brings the machine into the client's actual space, product demos with a 3D printed miniature and an interactive tabletop model, VR presentations, and a standardised sales demo app.

Bring the machine into the client's actual space

With augmented reality on a tablet or phone, a life-size machine appears in the client's own space.

What your client experiences:

• A life-size machine in their actual space, so they see exactly how it looks on site
• A 360° walkthrough: they walk around the virtual machine naturally
• A working animation of the machine as it functions
• Feature callouts that show the key selling points on screen during the demo
• An optional guided voiceover that explains the machine's features

An interactive tabletop model

The same AR model also works on a table, alongside a 3D printed miniature of the machine.

• 360° machine view: walk around the model and explore it from every side
• See the internal components
• Key USPs and specs appear as interactive callouts

Product demos without a physical product

In virtual reality, buyers see the machine in an immersive presentation, with no physical unit on site.

A standardised sales demo app

A digital machine demo tool for tablets and desktops gives every salesperson the same demo. With it, your sales team can:

• Select any model from the product catalogue
• Play a working animation to demonstrate operation
• Rotate it in 3D and show it from every angle
• Explore internal components to explain the engineering
• Show exploded views that break down the assembly
• Show configurations, variants and options
• Highlight key USPs, specs and features
• Display use cases and application scenarios

Projects

Plexus Medcare Hospital virtual tour

In healthcare, we built a web-hosted 360° virtual tour for Plexus Medcare Hospital in Rajkot. It covers over 30,000 sq ft and lets patients, families and referrers explore the facility 24/7 before they visit. The tour is live on the hospital's website and is also used internally for staff onboarding and patient counselling.

Solutions used: 360 virtual tour. Read the case study.

Solutions that fit

360 virtual factory tours

Let customers, auditors and overseas buyers walk through your factory from a browser, phone or VR headset. Clickable hotspots explain each line and process, with narration in multiple languages. It takes travel out of the sales cycle.

• Shot on site with 360 cameras, or built in 3D
• Hotspots with videos, specs and certifications
• Embed on your website or play at the booth

See the solution

Product visualisation in AR

Scan a QR code or marker with a phone or tablet and your product appears in the real room at actual size. Your sales team carries the full product range in their pocket, at the booth, in the dealer showroom or at the customer's plant.

• 1:1 scale products placed on the floor or table
• Feature hotspots, animations and spec sheets
• Works on any modern phone or tablet

See the solution

Employee onboarding

Give every new joiner the same first week: a VR tour of the plant, the company story, safety basics and their role, delivered the same way in every location. HR gets completion data for every person.

• VR plant tour and company introduction
• Role-based training paths
• Completion tracking and reports

See the solution