What the demo shows
The Holotube, a cylindrical holographic display. It projects light to create high-resolution 3D images that appear to float inside the tube, and its round shape strengthens the sense of depth. Visitors can interact with the images and move them around.
Who it is for
Marketing and exhibition managers planning product launches, trade show booths and brand events, and educators who need to explain complex ideas with 3D models.
How it works
- Holographic projection: interference patterns of light waves rebuild the 3D image.
- Light source: laser or other coherent light produces detailed holographic images.
- Sizes: from compact handheld units to large installations, to suit the event.
- Sound: visuals can be paired with high-fidelity spatial audio.
- Content: made to fit each theme, product or message.
Where it is used
- Product launches: visitors interact with a 3D version of the new product.
- Trade show booths: products, services and key information shown as holograms, including virtual product demos.
- Brand storytelling: a brand’s history, values and plans told in 3D visuals with spatial audio.
- Concerts and events: visual effects synchronised with music, and interactive artistic displays.
- Educational workshops: interactive 3D models and simulations that make complex material easier to understand.
Talk to our team to see the Holotube.
Frequently asked questions
What is a Holotube hologram display?
A Holotube is a cylindrical holographic display. It projects light to create high-resolution 3D images that appear to float inside the tube, and its round shape strengthens the sense of depth. Visitors can interact with the images and move them around, which makes it suitable for product launches, trade show booths and workshops.
How does the Holotube create 3D images?
The Holotube creates 3D images through holographic projection, in which interference patterns of light waves rebuild the 3D image. A laser or other coherent light source produces detailed holographic images, and the visuals can be paired with high-fidelity spatial audio. Content is made to fit each theme, product or message.
Where can a Holotube be used at events?
A Holotube can be used at product launches, where visitors interact with a 3D version of a new product; at trade show booths for holographic products and virtual demos; for brand storytelling with 3D visuals and spatial audio; at concerts and events with visuals synchronised to music; and in educational workshops with interactive 3D models.
What sizes does the Holotube come in?
The Holotube comes in sizes from compact handheld units to large installations, so the display can be chosen to suit the event. This range makes it usable for anything from a small trade show booth to a larger brand event or concert installation.
Who is the Holotube suited to?
The Holotube suits marketing and exhibition managers planning product launches, trade show booths and brand events, as well as educators who need to explain complex ideas with 3D models. Its floating, interactive 3D images help attract attention and make complex material easier to understand.
More product demos
DemoVR merchandising for FMCG: virtual aisles and stores
VR merchandising for FMCG brands: virtual aisles, product displays, packaging demos, games and launch events, with analytics on what shoppers choose.
Read more
DemoHoloBox for retail stores: 3D hologram product displays
HoloBox for retail: 3D hologram videos of products and mascots, recorded on a phone, managed in the cloud and sent over Wi-Fi to every store.
Read more
DemoVuzix smart glasses for police and law enforcement
Vuzix AR smart glasses for police: live video to the command centre, voice control, number plate scanning, and support for raids and crime scene evidence.
Read more