The event
India Gaming Conclave 2023 brought together people from across the Indian gaming industry. Rrahul also met Vikrant Singh, Founder of Convrse.ai, and Abhay Gupta, Business Strategist at Ingram Micro, with Vandana Bansal from the Metaverse911 team.
The talk
Rrahul moderated the panel "Money Matters: Big Trends in Investments Landscape, Monetization and Engagement in Indian Gaming Industry".
Panel
- Gaurav Agarwal, Co-Founder, Gamezop
- Parth Chadha, CEO & Co-Founder, STAN
- Aditya Mani, Founder, YOLOgram
- Dhruv Garg, Delhi Secretariat, All India Gaming Federation
Key points
Rrahul shared three ways brands can use gamification:
1. Employee engagement
Use gamification to keep staff engaged with the company. Deloitte, for example, used badges, leaderboards and status symbols, which helped cut participants' time to certification by 50%.
2. More engaging customer experiences
Add game elements to your website, app or email campaigns. A sense of competition creates excitement and makes customers keen to earn achievements and rewards.
3. Customer acquisition and retention
Gamification can help win and keep customers. Give them ways to share their rewards and achievements with friends and other customers.
Frequently asked questions
What panel did Rrahul Sethi moderate at India Gaming Conclave 2023?
At India Gaming Conclave 2023, Rrahul Sethi, Managing Director of Metaverse911, moderated the panel Money Matters: Big Trends in Investments Landscape, Monetization and Engagement in Indian Gaming Industry. The panel covered investment, monetisation and engagement in the Indian gaming industry.
Who was on the India Gaming Conclave 2023 panel moderated by Rrahul Sethi?
The India Gaming Conclave 2023 panel moderated by Rrahul Sethi included Gaurav Agarwal, Co-Founder of Gamezop; Parth Chadha, CEO and Co-Founder of STAN; Aditya Mani, Founder of YOLOgram; and Dhruv Garg of the Delhi Secretariat, All India Gaming Federation. The panel discussed investment, monetisation and engagement in Indian gaming.
How can brands use gamification, according to Rrahul Sethi?
At India Gaming Conclave 2023, Rrahul Sethi shared three ways brands can use gamification: employee engagement, using badges and leaderboards to keep staff engaged; more engaging customer experiences, adding game elements to websites, apps or email campaigns; and customer acquisition and retention, letting customers share rewards and achievements with friends.
How did Deloitte use gamification for employee engagement?
Rrahul Sethi cited Deloitte at India Gaming Conclave 2023 as an example of gamification for employee engagement. Deloitte used badges, leaderboards and status symbols, which helped cut participants' time to certification by 50%. Rrahul presented employee engagement as one of three ways brands can use gamification, alongside customer experience and customer acquisition and retention.
Who did Rrahul Sethi meet at India Gaming Conclave 2023?
At India Gaming Conclave 2023, Rrahul Sethi of Metaverse911 met Vikrant Singh, Founder of Convrse.ai, and Abhay Gupta, Business Strategist at Ingram Micro, together with Vandana Bansal from the Metaverse911 team. The conclave brought together people from across the Indian gaming industry.
More speaking
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