360-degree videos for exhibitors, from factory tours to event replays

What the demo shows

360-degree video made for exhibitors. Viewers look around freely, on the stand or remotely, and choose what to explore based on their interests.

Who it is for

Exhibitors who want to show what cannot fit on a booth, such as a production line or a product in real use, and who want to reach visitors who cannot attend the show. Training centres and educational institutions use the same format.

How it works

The same 360-degree content can be viewed on the stand and online. The seven formats in the demo are:

Virtual factory tours: behind-the-scenes access to restricted areas, production processes and quality control.
Brand storytelling: key milestones, innovations and achievements told as a journey the viewer moves through.
Product demonstrations: how a product works in real settings, viewed from every angle.
Virtual exhibits: online booths with detailed views of exhibits and product features, open to visitors worldwide.
Educational content: virtual workshops, tutorials and demonstrations.
Event highlights: 360-degree replays of presentations and product demos for people who missed them.
Customer testimonials and case studies: viewers choose which story to explore.

The content is digital and reusable, so it needs less physical setup, and virtual previews help promote your presence before the show.

Where it is used

On the show floor, on virtual booths for remote visitors, including people with disabilities who cannot attend in person, and in marketing before and after an exhibition. Talk to our team about 360-degree content for your next show.

FAQ

Frequently asked questions

How do exhibitors use 360-degree videos?

Exhibitors use 360-degree videos to show what cannot fit on a booth, such as a production line or a product in real use. Viewers look around freely, on the stand or remotely, and choose what to explore. The same content works on the show floor, on virtual booths for remote visitors, and in marketing before and after an exhibition.

What types of 360-degree video can exhibitors create?

Exhibitors can use seven 360-degree video formats: virtual factory tours, brand storytelling, product demonstrations, virtual exhibits, educational content such as workshops and tutorials, event highlights that replay presentations, and customer testimonials and case studies. Each format lets the viewer look in every direction and choose what to explore based on their interests.

Can 360-degree video reach visitors who cannot attend the exhibition?

360-degree video can be viewed online as well as on the stand, so exhibitors reach visitors who cannot attend the show. Virtual exhibits give remote visitors worldwide detailed views of exhibits and product features, including people with disabilities who cannot attend in person, and 360-degree event highlight replays serve those who missed presentations and product demos.

What are the practical benefits of 360-degree content for an exhibition?

360-degree content is digital and reusable, so it needs less physical setup than building extra displays on a booth. The same content can be viewed on the stand and online, and virtual previews help promote an exhibitor's presence before the show. After the event, 360-degree replays of presentations and product demos keep the content working.

Who else uses 360-degree video besides exhibitors?

Besides exhibitors, training centres and educational institutions use the same 360-degree video format. They use it for virtual workshops, tutorials and demonstrations in which viewers look around freely and focus on what interests them. Exhibitors and institutions can talk to the Metaverse911 team about 360-degree content for their next show or programme.

Product demos

More product demos

Events