Virtual cities and VR walkthroughs of your stores, plants and campus

What is a VR walkthrough of a brand's stores, plants and campus?

A VR walkthrough is a virtual version of a brand's physical world, such as its stores, plants, headquarters, innovation centres and campuses. Customers, partners and staff explore it from anywhere, at their own pace, and can meet brand representatives inside the space. VR walkthroughs are used for launches, events, tours and training.

How can FMCG brands use virtual storefronts for product launches?

With a virtual storefront, customers explore new product lines, move through store aisles and interact with products in a virtual space, which suits FMCG launches and seasonal campaigns. Analytics on user behaviour help refine marketing and product offers, and replacing physical activations with virtual ones cuts venue, travel and logistics costs.

How are VR walkthroughs used for factory and corporate tours?

Product lifecycle tours in VR let visitors explore production plants, supply chain and packaging innovations, so a brand can show its approach to quality and sustainability. Corporate tours walk visitors through headquarters, innovation centres or factories to show the company's culture and values. Both kinds of VR walkthrough can be explored remotely, from anywhere.

Can VR walkthroughs be used for employee training and onboarding?

VR walkthroughs support training and onboarding. Staff practise safety protocols, warehouse management and machine operation in VR before they start on the floor. As an example, Ashirvad Pipes turned traditional training modules into VR programmes that simulate real manufacturing scenarios, focused on safety and machine operation.

Which companies have used VR walkthroughs of their facilities?

HCL created a VR experience of its Innovation Lab, with a digital replica of its data centre that users worldwide can explore. Capgemini used a VR walkthrough that digitised its campus network across India, so customers worldwide can explore its facilities remotely. Ashirvad Pipes turned its training modules into VR programmes that simulate manufacturing scenarios.