How Adani Realty let homebuyers step inside homes still being built

The problem: buyers wait years to see what they bought

In real estate, homebuyers often wait years between purchase and possession. During that time they have nothing to see or show, and the excitement of owning a new home fades.

The same gap exists in many industries. Whenever a customer commits before the product exists, whether it is a home, a custom machine or a new plant, the seller needs a way to make it real for them in the meantime.

The idea: virtual possession on the day of purchase

Adani Realty launched Adaniverse, presented as the first move to engage real estate customers through a metaverse and NFT marketplace. The stated aim was clear:

"We are empowering our buyers to have a realistic and immersive experience of the property before and after they purchase it."

How it worked at TEN BKC

Adani Realty built the experience for homebuyers at its TEN BKC project. On buying a home, the buyer received ownership of a virtual version in the form of an NFT (non-fungible token), which gave immediate virtual possession.

Buyers could then walk through their property, explore its details and use its amenities virtually while construction was still under way. They could also invite family and friends to visit the virtual home with them, building a sense of belonging before they had the keys.

What Adaniverse offered customers

• An immersive view of the home: buyers could see and explore their spaces in a realistic, interactive way.
• No waiting: buyers stepped into their virtual homes straight after purchase instead of waiting years.
• A different buying journey: engaging with the future home virtually built a stronger emotional connection and supported the buying decision.
• Access from anywhere: the platform worked for buyers anywhere in the world, widening Adani Realty's reach.

Who built it, and how fast

Adani Realty partnered with Convrse.ai, which built the virtual world in just 30 days. Convrse.ai uses no-code tools to reduce the time and cost of deploying immersive and gamified spaces.

How to apply the idea

The lesson for manufacturers and project businesses is to close the gap between order and delivery. A buyer of a custom machine, a production line or a facility can be given a 3D or VR version of it at the point of sale: to review the design, share it with colleagues and plan around it.

Start with the moment when customers are most uncertain or most excited, and give them something they can explore and share. Keep the build time short, as the 30-day Adaniverse project shows is possible.

Next step

If you want to give customers a virtual view of a product, machine or plant before it is delivered, talk to our team about 3D, AR and VR options.

First published on the Metaverse911 blog.