This article follows our LinkedIn Live session, "Immersive Tech Solutions for Hospitality & Real Estate".
The problem: photos do not sell a space
Guests choosing a hotel, planners choosing an event venue and buyers looking at a property all want to explore before they commit. Photos, brochures and floor plans give only a partial picture, and physical site visits take time and money for everyone involved.
The idea: an immersive venue visualiser
An immersive venue visualiser is a virtual, interactive version of a property or venue. Customers can tour it, and event professionals can plan layouts inside it. The main benefits are:
- Engagement: visualisers hold the attention of prospective guests and clients and leave a lasting impression.
- Easier event planning: planners can see and arrange spaces virtually, which makes choosing and setting up a venue more efficient.
- More bookings: properties that adopt visualisers see higher conversion rates.
- Lower costs: less spending on physical tours, marketing materials and event planning.
- Differentiation: early adopters stand out from competitors.
Examples: Hilton and Royal Orchid
Hilton uses immersive venue visualisers to give potential guests a virtual tour of its properties, an approach reported to have significantly increased bookings and customer satisfaction.
Royal Orchid Hotel uses visualisers to simplify event planning. Event professionals can visualise and plan events precisely, which improves the guest experience.
How to apply it
Start with the spaces customers most want to see before deciding: function rooms, suites, show apartments or common areas. Build those first, and make the visualiser available wherever customers make their choice, on the website, in sales meetings and in proposals to event planners.
The same idea works for manufacturers. A 360-degree virtual tour of a plant lets buyers and auditors walk through the facility from a browser, without travelling.
Next step
We build custom venue, property and factory visualisers. Talk to our team about what you want customers to see.
First published on the Metaverse911 blog.
Frequently asked questions
What is an immersive venue visualiser?
An immersive venue visualiser is a virtual, interactive version of a property or venue. Customers can take a virtual tour of it, and event professionals can plan layouts inside it. Hotels, event venues and property firms use visualisers so that guests, planners and buyers can explore a space properly before they commit, without a physical site visit.
What are the benefits of immersive venue visualisers for hotels and real estate?
Immersive venue visualisers give hotels and real estate firms five main benefits, according to the Metaverse911 blog: stronger engagement with prospective guests and clients, easier event planning, more bookings through higher conversion rates, lower spending on physical tours and marketing materials, and differentiation from competitors. They show what a space is like in a way photos and brochures cannot.
How do Hilton and Royal Orchid use immersive venue visualisers?
Hilton uses immersive venue visualisers to give potential guests a virtual tour of its properties, an approach reported to have significantly increased bookings and customer satisfaction. Royal Orchid Hotel uses visualisers to simplify event planning, so event professionals can visualise and plan events precisely, which improves the guest experience. Both are industry examples discussed on the Metaverse911 blog.
Which spaces should a hotel or property firm build into a venue visualiser first?
A hotel or property firm should start its venue visualiser with the spaces customers most want to see before deciding, such as function rooms, suites, show apartments or common areas. Once built, the visualiser should be available wherever customers make their choice: on the website, in sales meetings and in proposals sent to event planners.
Can manufacturers use virtual tours in the same way as venue visualisers?
Manufacturers can use the same idea as a venue visualiser. A 360-degree virtual tour of a plant lets buyers and auditors walk through the facility from a browser, without travelling. Metaverse911 builds custom venue, property and factory visualisers, and businesses can talk to the Metaverse911 team about what they want customers to see.
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