At EXCON 2025 we built an L-shape anamorphic 3D display for Gulf Oil that told the story of its role in India’s landmark infrastructure projects, its automotive and industrial lubricants, and its R&D.
About EXCON
EXCON is South Asia’s largest construction equipment exhibition. The 2025 edition was held in Bengaluru, and Gulf Oil Lubricants India took a booth to show how its products support India’s infrastructure.
The full case study: what we built at EXCON 2025
An L-shape anamorphic 3D display for Gulf Oil at EXCON 2025
Summary
- Client: Gulf Oil Lubricants India
- Event: EXCON 2025, BIEC Bengaluru, 9–13 December 2025
- What we built: an L-shape anamorphic 3D display with custom content
EXCON is South Asia’s largest construction equipment exhibition. Our display told the story of Gulf Oil’s work on India’s landmark infrastructure projects, its product range and its R&D, and became a standout attraction at the show.
The brief: stand out on a crowded show floor
Gulf Oil wanted its booth to tell a clear story about innovation, infrastructure and readiness for the future, in front of key industry decision-makers. In a crowded hall, it needed a focal point that would stop visitors and draw them in to the brand.
What we built
An L-shape anamorphic installation: perspective-driven 3D content on two LED walls meeting at a corner, which creates a larger-than-life 3D effect as visitors approach. The content covered three themes.
Infrastructure that defines India
Atal Setu, the Chenab Railway Bridge and the Ganga Expressway, mega-projects that run on Gulf Oil lubricants, shown in 3D.
Automotive and industrial products
Gulf Ultrasynth X, Gulf CNG and the Gulf Diesel Electric range: the product portfolio for construction, mining and heavy machinery.
Research and development
A look inside Gulf Oil’s R&D centre in Chennai, where its next-generation lubricant technology is developed.
How it worked on the day
Throughout the five days of EXCON 2025, the display gave the booth a clear focal point. As visitors approached, the 3D illusion came to life and pulled them in towards Gulf Oil’s story.
Results
- The display became a standout attraction at EXCON 2025.
- It drew heavy footfall to the booth and was widely shared on social media.
- It presented Gulf Oil as an innovation-driven brand to key industry decision-makers.
Frequently asked questions
What did the Gulf Oil display show?
India’s landmark infrastructure projects that use Gulf Oil lubricants, its automotive and industrial product range, and its R&D centre in Chennai.
Where and when was EXCON 2025?
At BIEC, Bengaluru, from 9 to 13 December 2025.
Can we use an anamorphic display at our next exhibition?
Yes. The content is built for your story and your LED wall. Talk to our team about your next show.
About the solution
Anamorphic 4D content for LED walls
Anamorphic content makes your product look like it is coming out of the screen. On a corner (L-shape) or curved LED wall, visitors see a 3D illusion without glasses. It is the fastest way to get people to stop at your booth and film it on their phones.
- Flat, L-shape (90°), inward L and curved LED wall formats
- Built from your CAD files, product photos and brand story
- Typical film length 30–90 seconds, looped for the show
- Content sized to the exact LED wall at your venue
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The solutions on the stand
Anamorphic 4D content for LED walls
Anamorphic content makes your product look like it is coming out of the screen. On a corner (L-shape) or curved LED wall, visitors see a 3D illusion without glasses. It is the fastest way to get people to stop at your booth and film it on their phones.
What is the EXCON exhibition?
EXCON is South Asia's largest construction equipment exhibition. The 2025 edition was held in Bengaluru, and Gulf Oil Lubricants India took a booth to show how its products support India's infrastructure. Metaverse911 built an L-shape anamorphic 3D display for the Gulf Oil booth that told the story of its infrastructure projects, lubricants and R&D.
What did Metaverse911 build at EXCON 2025?
At EXCON 2025, Metaverse911 built an L-shape anamorphic 3D display with custom content for Gulf Oil Lubricants India. Perspective-driven 3D content played on two LED walls meeting at a corner, creating a larger-than-life 3D effect as visitors approached. It gave the Gulf Oil booth a clear focal point on a crowded show floor.
What was Gulf Oil's brief for its EXCON 2025 booth?
Gulf Oil wanted its EXCON 2025 booth to tell a clear story about innovation, infrastructure and readiness for the future, in front of key industry decision-makers. In a crowded hall, it needed a focal point that would stop visitors and draw them in to the brand, which Metaverse911 delivered with an L-shape anamorphic 3D display.
How long is a typical anamorphic film for an exhibition LED wall?
A typical anamorphic film for an exhibition LED wall runs 30 to 90 seconds and is looped for the show. Metaverse911 builds anamorphic 4D content from your CAD files, product photos and brand story, sized to the exact LED wall at your venue, in flat, L-shape, inward L and curved LED wall formats.
- Flat, L-shape (90°), inward L and curved LED wall formats
- Built from your CAD files, product photos and brand story
- Typical film length 30–90 seconds, looped for the show
- Content sized to the exact LED wall at your venue
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