For NBG we built an interactive 3D configurator of its Printography machine, so buyers, distributors and engineers can explore and configure it on a touch screen at packaging and printing shows.
About Printpack India
Printpack India is a printing and packaging exhibition held in Greater Noida. It is one of the shows where machine builders like NBG meet buyers, distributors and industry professionals.
The full case study: what we built at Printpack India
An interactive 3D configurator for the NBG Starflex Printography machine
Summary
NBG Flexible Packaging Machinery makes flexographic printing machines. We built an interactive 3D configurator for its Starflex Printography machine, run on a large touchscreen at NBG's booths at Plast India 2026 and CPHI & PMEC India 2025. Visitors spent longer at the booth, and NBG's sales team made it their main way of explaining the machine.
The brief
The Starflex Printography machine is a large industrial printing system with many modules, configurations and technical specifications. Taking the full machine to trade shows is difficult and expensive.
Brochures and photographs could not show buyers what the machine can do, how it works inside or which options are available. NBG needed an interactive tool that could stand in for the physical machine on the exhibition floor.
What we built
We designed and developed a fully interactive 3D configurator for the Starflex, running on a large touchscreen display. Visitors could rotate and zoom a high-fidelity 3D model in real time and look at every component, from the central drum to the individual printing stations, drying units and rewinding system.
Key features:
- Real-time module configuration
- Exploded view to show internal mechanisms
- Technical specification overlays
- Comparison mode to view two configurations side by side
How it worked on the day
The configurator ran at two shows, in front of buyers, distributors and industry professionals.
Plast India 2026
Plast India 2026, the 12th International Plastics Exhibition, Conference & Convention, ran from 5–10 February 2026 at Bharat Mandapam, New Delhi, under the theme “Bharat Next”. It brought together over 2,000 exhibitors from 80+ countries and 600,000+ visitors, across processing machinery, raw materials, automation, recycling and sustainable solutions. NBG used the show to launch the configurator.
CPHI & PMEC India 2025
CPHI & PMEC India 2025, South Asia's leading pharmaceutical event, took place from 25–27 November 2025 at India Expo Centre & Mart, Greater Noida. It had 1,500+ exhibitors and 43,000+ attendees, covering pharma machinery, packaging, drug delivery, laboratory equipment and analytical technology.
Results
- Visitors spent more time at the booth with the configurator than with static displays, at both shows.
- NBG's sales team reported that it became their main tool for explaining the product, replacing long verbal pitches with a self-guided, visual demo.
- NBG's leadership noted that it helped close the gap between the machine's technical complexity and buyers' understanding.
The same approach works for other complex industrial products, from pharmaceutical packaging equipment to any machine that is hard to bring to a show.
About the solution
3D product configurators
A touch-screen or tablet app where buyers choose the model, options and add-ons, watch key parts animate, and leave their details in the same app. Your booth becomes a lead-capture point, and your sales team gets a tool they can use after the show.
- Choose variants, options and configurations in real time
- Animations of key parts and how the machine works
- Lead form built in, with data you own
- Runs on touch screens, tablets, web and LED walls
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The solutions on the stand
3D product configurators
A touch-screen or tablet app where buyers choose the model, options and add-ons, watch key parts animate, and leave their details in the same app. Your booth becomes a lead-capture point, and your sales team gets a tool they can use after the show.
- Choose variants, options and configurations in real time
- Animations of key parts and how the machine works
- Lead form built in, with data you own
- Runs on touch screens, tablets, web and LED walls
Frequently asked questions
What is Printpack India?
Printpack India is a printing and packaging exhibition held in Greater Noida. It is one of the shows where machine builders such as NBG meet buyers, distributors and industry professionals. The Metaverse911 work linked to Printpack India is an interactive 3D configurator built for NBG's Printography printing machine.
What did Metaverse911 build for NBG for packaging and printing shows?
Metaverse911 built an interactive 3D configurator of NBG's Starflex Printography machine, so buyers, distributors and engineers can explore and configure it on a touch screen at packaging and printing shows. The high-fidelity model can be rotated and zoomed in real time to show the central drum, printing stations, drying units and rewinding system.
How does a 3D configurator help sell a large printing machine at an exhibition?
A 3D configurator stands in for a machine that is difficult and expensive to take to a show. For NBG's Starflex Printography machine, visitors used real-time module configuration, an exploded view of internal mechanisms, specification overlays and a comparison mode for two configurations. NBG's sales team made the configurator their main tool for explaining the machine.
Can a 3D configurator capture leads at a printing or packaging exhibition?
Metaverse911's 3D product configurators are touch-screen or tablet apps where buyers choose the model, options and add-ons, watch key parts animate and leave their details in the same app. The built-in lead form turns the booth into a lead-capture point, the data belongs to you, and the sales team can keep using the tool after the show.
Does the NBG 3D configurator approach work for machines other than printing machines?
The 3D configurator approach used for NBG works for other complex industrial products, from pharmaceutical packaging equipment to any machine that is hard to bring to a show. Metaverse911's 3D product configurators run on touch screens, tablets, web and LED walls, and include animations of key parts and how the machine works.
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